Your data, in plain words.

What we collect. Just your email address, and only if you hand it to the waitlist form.

What we do with it. We send you one usable parenting script a month while the app is being built, and a note when it opens. That's it.

What we never do. We never sell, rent, or share your email. No ads, no data buyers, ever. You can unsubscribe from any email in one click, and that removes you.

Emails are managed by our email provider on our behalf. Basic, privacy-respecting analytics may count anonymous page visits; there are no advertising cookies and no cross-site tracking.

What the app stores. Your account email, your kids' first names, birthdays, and gender if you choose to add it, the traits you pick, and the moments and check-ins you write or dictate. That is the product: it has to remember your family to be useful.

Where it lives. In a database hosted by Supabase in the United States, locked to your household. The people who built this app can't browse your family's notes, and no other family can ever see them.

What leaves for the AI. When the app writes you a script or a weekly summary, the relevant notes are sent to Anthropic (the company behind the Claude AI) to generate that response. Anthropic doesn't use what we send to train its models. Your notes are never sold, shared, or shown to advertisers. There are no ads and no data buyers, and that's permanent.

How we see what's working. The app sends a record of which screens you opened and which buttons you used to PostHog, a service that turns that into charts. It's how we find the step where everyone gets stuck. While the app is this new, we also send PostHog your account email, the household name you chose, and the shape of your family: how many parents and kids are in it, the age bands your kids fall in, whether one is on the way, and how many traits and values you picked. That's so we can tell one family's experience from another's and follow up with you directly. None of it carries your kids' names, their birthdays, anything you write or dictate, or your check-in answers. It's never sold and never shown to advertisers. Email us and we'll wipe your analytics record whenever you ask.

What never leaves your phone. Your voice. If you dictate, Apple's on-device dictation turns it into text first; we only ever receive the words.

Deleting everything. In the app, Settings → Delete my family's data removes your household from our database: kids, notes, check-ins, account. Not "deactivated." Deleted. Our analytics still holds the household name and your email until we clear it, so email us and we'll wipe that too.